Perform Research to Make Decisions with Confidence

We conduct qualitative and quantitative research to deliver actionable consumer and marketplace insights that drive growth, sharpen decision-making, and reduce risk.

Specialties include:

• Defining consumer segments and consumer missions

• Identifying new product opportunities

• Uncovering marketplace and whitespace opportunities

• Mapping competitive landscapes

• Consumer needs analysis and prioritization

• Brand and product perception diagnostics

• Shopper and buyer journey mapping

• And more

Your Consumer Research Department

We operate as an embedded consumer research function, providing strategic leadership, hands-on execution, and ongoing enablement. Retainers are designed for teams that need consistent consumer intelligence, disciplined planning, and a trusted partner to manage research end to end.

Specialties include:

• Developing and managing learning agendas aligned to business priorities

• Designing and executing ongoing qualitative and quantitative research

• Managing external research vendors and partners

• Training and coaching teams on research best practices and application

• Integrating insights into product, marketing, and strategy workflows

• Overseeing research budgets, timelines, and prioritization

Learn to Conduct Consumer Research with Confidence

We equip non-researchers with the skills, tools, and confidence to plan, execute, and apply foundational consumer research that leads to better decisions.

Topics include:

• Understanding the end-to-end research process, from planning through insight delivery

• Selecting appropriate methodologies and techniques to solve specific research problems

• Building qualitative and quantitative skills to conduct effective foundational research

• Synthesizing observations into clear, actionable insights

• Creating presentations that establish a shared understanding of the consumer, with recommendations for next steps

Transform Insights into Action

In today’s dynamic workplace, teams need more than ideas. They need shared understanding, alignment, and a clear path forward. Our workshops bridge the gap between insight and execution, helping teams turn information into decisions and momentum.

Specialties include:

• Consumer research workshops

• Observation-to-insight synthesis workshops

• Business and growth strategy workshops

• Team strategy, alignment, and prioritization workshops

• Additional custom workshops tailored to specific business challenges